THIS AIN’T NO ORDINARY FIBRE
What’s all the fuss about merino wool? Turns out that whilst merino sheep might look pretty simple – standing out in paddocks in all weathers looking all monochrome and stuff – they’ve actually evolved themselves a pretty sophisticated technical clothing system that we’re fortunate enough to be able to borrow because it still works perfectly, even when the sheep isn’t wearing it.
We could show you a whole load of techy diagrams here but to simplify things, let’s say that the unique structure of the fibres in merino wool deliver some pretty handy benefits.[onequartercol]
Merino feels super-luxe next to the skin – much softer than traditional wool. That’s because the fibres in merino are finer and won’t itch. Additionally, the keratin found in merino has been proven by dermatologists to be beneficial to the softness of human skin – making merino the perfect underwear garment.[/onequartercol][onequartercol]
Merino has natural anti-bacterial properties which resist the build up of odours. Its complex chemical structure locks the odour molecules within the fibre and only releases them on washing, so it won’t stink at aprés ski drinks, and it can last for days before you do need to wash it.[/onequartercol][onequartercol]
Merino fibre has a natural crimp which provides Merino garments with superior insulation and breathability. Merino garments protect the wearer from extremes of temperature, keeping the wearer warm when the outside temperature is cold, yet cool when the temperature is hot.[/onequartercol][onequartercol]
Merino has a natural ability to wick away moisture produced when you’re working hard. This helps to regulate your temperature and stop you from feeling clammy keeping you warm and comfortable.[/onequartercol]