To our winter-loving friends in the Northern Hemisphere. We're talking about 'That Feeling' as our turn at the snow season approaches here in New Zealand. But we're sure you know exactly the kind of stoke we're talking about - and it's not just for winter. So harness that feeling this summer; on your bike, on your surfboard, on the climbing walls or wherever your adventures take you. 

To our winter-loving friends in the Northern Hemisphere. We're talking about 'That Feeling' as our turn at the snow season approaches here in New Zealand. But we're sure you know exactly the kind of stoke we're talking about - and it's not just for winter. So harness that feeling this summer; on your bike, on your surfboard, on the climbing walls or wherever your adventures take you.

It's that elevated state of mind, that energy, that freedom you get being the mountains

When your edge digs in just right and you feel your skis snap back like a rubber band, throwing you into the next turn, as if the planks had minds of their own.

When your edge digs in just right and you feel your skis snap back like a rubber band, throwing you into the next turn, as if the planks had minds of their own.

That suspended moment, mind silenced, body awakened. Each turn, each snowflake seen crystal clear

It’s looking over at your mates bombing down beside you and knowing they’re in the same state of elation. The hoots and hollers that bounce off the slabs, rise from the trees and echo in the bowls. That mutual understanding and constant questioning “how did we get so damn lucky?!”

It’s looking over at your mates bombing down beside you and knowing they’re in the same state of elation. The hoots and hollers that bounce off the slabs, rise from the trees and echo in the bowls. That mutual understanding and constant questioning “how did we get so damn lucky?!”

Senses charged, you harness that energy, let it go and let it rip

It’s that feeling. It’s born of a love for the mountains and the passion that we foster. It’s a larger-than-life emotion found in a humble second of sheer joy. And the truly beautiful thing about that feeling, is that we’ll never quite find the words to accurately explain it, but you all know what we’re talking about.

It’s that feeling. It’s born of a love for the mountains and the passion that we foster. It’s a larger-than-life emotion found in a humble second of sheer joy. And the truly beautiful thing about that feeling, is that we’ll never quite find the words to accurately explain it, but you all know what we’re talking about.

That feeling, it's what we live for
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That feeling clears my mind of life's hard times and allows me to focus on enjoying nature, the mountains and snowboarding
That feeling is that moment after the up, at the top after blowing your lungs out. It's a meditative moment of silence, calm and clarity
That feeling is when you finally see the view you've been searching for, heart racing and your smile boundless and uncontrollable. And you know the best if yet to come - you still get to ski down
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