New Arrivals

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Merino Performance Apparel from the bottom of the world. Wānaka, New Zealand.

New Bike Range

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Merino Bike Collection
NEW STYLE
Diversion Merino Bike Jersey Short Sleeve - Dew / Desert Sage Diversion Merino Bike Jersey Short Sleeve - Dew / Desert Sage
Diversion Merino Bike Jersey Short Sleeve $119.95
NEW STYLE
Diversion Merino Trail Shorts - Abyss Diversion Merino Trail Shorts - Abyss
Diversion Merino Trail Shorts $169.95
NEW STYLE
Diversion Merino Bike Jersey Short Sleeve - Fern / Olive Diversion Merino Bike Jersey Short Sleeve - Fern / Olive
Diversion Merino Bike Jersey Short Sleeve $119.95
NEW COLOUR
Tarn Merino Bike Wind Jersey - Black / Boysenberry Tarn Merino Bike Wind Jersey - Black / Boysenberry
Tarn Merino Bike Wind Jersey $139.95
NEW STYLE
Diversion Merino Bike Jersey Short Sleeve - Ultraviolet / Boysenberry Diversion Merino Bike Jersey Short Sleeve - Ultraviolet / Boysenberry
Diversion Merino Bike Jersey Short Sleeve $119.95
NEW STYLE
Diversion Merino Mock Neck Long Sleeve - Mauve Diversion Merino Mock Neck Long Sleeve - Mauve
Diversion Merino Mock Neck Long Sleeve $134.95
NEW COLOUR
Tarn Merino T-Shirt - Abyss Tarn Merino T-Shirt - Abyss
Tarn Merino T-Shirt $99.95
NEW STYLE
Diversion Merino Trail Shorts - Dark Olive Diversion Merino Trail Shorts - Dark Olive
Diversion Merino Trail Shorts $169.95

New Collection

Merino For Every Mission

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New Arrivals

Women Men
New Range Out Now
NEW STYLE
Diversion Merino Bike Jersey Short Sleeve - Ultraviolet / Boysenberry Diversion Merino Bike Jersey Short Sleeve - Ultraviolet / Boysenberry
Diversion Merino Bike Jersey Short Sleeve $119.95
NEW COLOUR
Icon Merino T-Shirt - Rad Things Icon Merino T-Shirt - Rad Things
Icon Merino T-Shirt $119.95
NEW STYLE
Diversion Merino Bike Jersey Short Sleeve - Desert Sage / Iron Diversion Merino Bike Jersey Short Sleeve - Desert Sage / Iron
Diversion Merino Bike Jersey Short Sleeve $119.95
NEW COLOUR
Icon Merino Classic T-Shirt - Rad Things Icon Merino Classic T-Shirt - Rad Things
Icon Merino Classic T-Shirt $119.95
NEW COLOUR
Icon Merino T-Shirt - Punch Icon Merino T-Shirt - Punch
Icon Merino T-Shirt $99.95
NEW COLOUR
Bella Merino Long Sleeve Hood - Rad Things / Black Bella Merino Long Sleeve Hood - Rad Things / Black
Bella Merino Long Sleeve Hood $149.95
NEW COLOUR
Icon Merino Classic T-Shirt - Goblin Blue Icon Merino Classic T-Shirt - Goblin Blue
Icon Merino Classic T-Shirt $89.95
NEW STYLE
Diversion Merino Trail Shorts - Dark Olive Diversion Merino Trail Shorts - Dark Olive
Diversion Merino Trail Shorts $169.95

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The Journal

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All New: Award Winning.
All New: Award Winning.

We can think of 100 ways our Merino Wool bike apparel is the best in the industry. But we’ll let the industry vouch for us this time around.

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The Marvelous and Mystifying Mind of Matt Fairbrother
The Marvelous and Mystifying Mind of Matt Fairbrother

Pink noise, Whoop data, nature's nectar and going the 'hard way'. What makes this unique human, tick?

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NST Bike: A Mons Look Behind the Curtain
NST Bike: A Mons Look Behind the Curtain

Natural Selection Bike is due to stream on March 5th, but we've got an inside look at the days leading up to the event.

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Basecamp: Not Exactly Bikepacking
Basecamp: Not Exactly Bikepacking

Four friends - one vague plan. This is a different type of bike adventure.

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